With the Financial Conduct Authority (FCA) poised to take over the regulation of consumer credit — including payday loans — the new watchdog has retained M&C Saatchi to support its comms work: “Their extensive experience in developing behaviour-change communications will be critical in helping us reach and influence consumers when they are facing particular financial risks.” […]

It has emerged overnight that Cameron has brought in advertising agency M&C Saatchi to steady the wobbles in its communications strategy. The official line is that Euro RSCG is not being  sacked and retaining its status as lead agency. Scrapbook can exclusively reveal that Andy Coulson approached M&C Saatchi in January shortly after airbrush-gate saw the Tories’ […]