ICM

#IndyRef Polls done entirely after Sunday shock give tiny ‘No’ lead

With the Sunday Times’ YouGov poll (51% yes, 49% no) sending the Westminster establishment into a panic, politicos looked to later research to judge whether it was an outlier — and to see what effect the survey itself had on pubic opinion. We now have two polls whose fieldwork was conducted entirely since news of the shock YouGov result broke, […]

Desperate Dan: Now Beaker claims local paper more reliable than ICM

With George Osborne’s sidekick deleting a tweet after realising it referenced a poll showing he stood to lose his seat in 2015 yesterday, Danny Alexander’s office had already released a statement trashing ICM and claiming that a “projection” in his local paper is more reliable: “This deeply flawed poll is in stark contrast to the projection published last week […]