The Vote Leave campaign today quietly deleted a misleading page on its website that was advertised on Google if Britons searched for ‘Register to vote’ for the EU Referendum
The page was linked to from a Google search ad, and gave the impression Britons could register to vote in the EU Referendum through that page.
Someone fooled by the ad told Political Scrapbook it was in place a week ago.
Here’s a screenshot of the ad
But the link was not to the official Electoral Commission page and would not register a potential voter.
Users who entered their information were simply added to the Vote Leave mailing list, but not the electoral register.
By the afternoon, as more people started to raise the alarm over the page, the Vote Leave campaign hurriedly deleted the page
We contacted the Vote Leave campaign today to ask why they have now deleted the page. They didn’t get back to us.
UPDATE: We spoke to the Electoral Commission about this story. A spokeswoman said it was not in their remit to “regulate campaigner content” even if it was “confusing”.
UPDATE TWO: Someone who was tricked by the page told us:
tried to register my girlfriend’s sister to register to vote, googled ‘register to vote’ clicked first link without looking.
signed her up without realising it was a leave campaign landing page, now she is getting lots of leave email despite unsubscribing several times, this was [on] Tuesday 31st May mid afternoon.
That means this misleading page had been active for several days…
Trying to mislead people has become central to the Vote Leave campaign now