Embattled ‘Tatler Tory’ Mark Clarke sought to exert control over Roadtrip — the election youth campaign model at the centre of bullying claims — by registering related trademarks to a specially formed private company.
“Political advertising; Political opinion polling; Political canvassing.”
The move could shed light on possible plans to use Roadtrip as leverage with the Conservative Party hierarchy — and could even have allowed Clarke to block the use of the name or demand royalties for its use. It is no secret that he was after a safe seat.
With CampaignUK incorporated on 17 November 2014, Clarke immediately filed to register “Roadtrip” as a trademark:
This was followed up with ‘Roadtrip2020’ a little more than a month after the Conservatives’ election victory:
That’s £340 quid down the tubes then.
Mark Clarke strongly denies wrongdoing.