In a tactic redolent of craftily designed fake legal notices from the likes of Wonga, the Conservative Party has resorted to sending out letters designed to look like genuine local authority communications in a bid to scaremonger local residents about the Mansion Tax.
The letter, which is hitting doorsteps in Hampstead and Kilburn, arrives in a personally-addressed windowed envelope emblazoned with ‘Mansion Tax & Council Tax Revaluation Information’:
And here’s the house style used by letters from local Camden Council — note the almost identical font and use of bold:
It’s only at the bottom of the second side that the sender of the letter is revealed: local Tory candidate Simon Marcus.
Spare a thought for more the more vulnerable elderly residents who are opening this.