The Sun has quietly dropped its topless Page 3 models — bringing an end to the newspaper’s oftentimes vile campaign against its opponents.
In perhaps the most notorious exchange, ex-MP Clare Short was branded “fat and jealous” in an editorial and article which photoshopped her face onto a naked young woman:
“PAGE THREE girls say their arch-critic Clare Short is just jealous. They also call her fat and ugly. And who are we to disagree with their verdict?
On trial for phone hacking last year, former editor Rebekah Brooks branded the “cruel and harsh” attack one of the biggest mistakes of her tenure. But by that point the paper was running scared of the burgeoning No More Page 3 campaign, which was celebrating this morning:
The wall of love coming our way is really powerful this morning! Thank you all. Best Tuesday ever!
— NoMorePage3 (@NoMorePage3) January 20, 2015
In a last-ditch bid to save the anachronism, the Currant Bun even attempted to align Page 3 with a breast cancer prevention campaign last year.
But Scrapbook exposed the cynical nature of the campaign — revealing that a senior member of the paper’s editorial management team had strode round the newsroom and exclaimed:
“This is brilliant! The feminists are really confused!”
With his faltering support for the feature, however, it was Rupert Murdoch that was confused.