- Page 3 moved to page 1 ‘in name of cancer prevention’
- Women told: tweet pictures grabbing your breasts
- Material actually aimed at women comes after page 31
The spectre of breast cancer and the Sun’s attempts to defend Page 3 come crashing together this morning — with the “family newspaper” attempting to link the outdated ‘feature’ with a women’s health campaign.
While the paper’s centre-folded Me section has bona-fide coverage and medical advice aimed at the audience of women, the front page cynically hijacks the CoppaFeel campaign to defend prominent topless photos under the masthead “Page 3 Girls V Breast Cancer”:
“Page 3’s are the most famous boobs in Britain and will act as a fantastic reminder to all Sun readers to get to know their breasts.”
And in a move designed to provide PR cover for Page 3 on a continuous basis, the paper will be on ‘public health duties’ every week:
“Each Tuesday our famed Page 3 will be dedicated to reminding readers to be ‘boob aware’ and to check for signs of the disease.”
Editor David Dinsmore chimes in:
“Through the iconic power of Page 3 I hope all our readers will check ’em.”
Suffice it to say this has gone down like a pint of sick:
The Sun moves Page 3 to Page 1 and pretends its a life-saving breast cancer awareness campaign. Really ?
— suzanne moore (@suzanne_moore) March 3, 2014
If The Sun cared about women it wouldn't exploit the issue of breast cancer in a cynical attempt to justify objectification @NoMorePage3
— Whooz Thatgirl (@Whoozthatgirl) March 4, 2014
Find @TheSunNewspaper's Page 3 vs Breast Cancer cheap and disrespectful. Quite right we should raise awareness, but not through that medium.
— Kate (@plymouthkate) March 4, 2014
It’s the campaign to save Page 3 … errr, sorry … lives!