Payday loan

With the Financial Conduct Authority (FCA) poised to take over the regulation of consumer credit — including payday loans — the new watchdog has retained M&C Saatchi to support its comms work:

“Their extensive experience in developing behaviour-change communications will be critical in helping us reach and influence consumers when they are facing particular financial risks.”

And their experience, errr, working for the payday loan industry.

The agency, founded by former Conservative party chairman Lord (Maurice) Saatchi  and his neck-grabbing brother Charles, used to work for Wonga.

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