With 52 shopping days until Christmas, Amazon may well have stumbled onto this year’s seasonal craze: a lifesized cardboard cut out of  Gordon Brown. While John Prescott now finds his bestselling biography on sale for £1 in Poundland, a virtual Gordon for the politico in your life comes in at £30.99.

To preserve the delicate balance of Labour sectarianism, Gordon is even accompanied by a glossy photo of Tony Blair.

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