A survey for Press Gazette shows the extent of reputational damage to other News International papers, with up to 15% of the public less likely to buy Murdoch titles because of hacking at the News of the World. The poll also suggests implications for the print media at large, with 21% of respondents saying they were less likely to buy any paper.

With pollsters ID Factor asking further questions on an alternative choice of newspaper for former News of the World readers, the Mail on Sunday and the Sunday Mirror “stand to pick up more than 400,000 extra copies each”.

We may see Murdoch launch his new Sunday red top in less than three weeks.

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