Rumours are swirling that Rupert Murdoch’s replacement for the News of the World will be edited by current Sun showbiz editor Victoria Newton and launch as soon as August 7 — with the first edition free. Eschewing the tongue-twisting “Sun on Sunday” title for pithy wordplay, however, Scrapbook has heard whispers that Britain’s newest red top could be called simply “Sunday”.
As we reported on Monday, Trinity Mirror plc has already owns the trademark “Sunday Sun”. Incidentally, the web domain
sunday.co.uk — originally registered in 1997 — was updated on 10 June this year, shortly before Roy Greenslade reported on management changes that signaled “a move towards a form of integration of daily and Sunday titles” at Rupert Murdoch’s newspaper giant.
With significant investment in technology underpinning Murdoch’s paywall model for his News International papers, the choice of domain for the new paper is of some import. Along with
sunonsunday.co.uk, the address is one of over 2,500 listed on News International’s domain name servers, and has been redirecting to the News of the World site since at least March 2001.
Scrapbook wonders how many Sundays it’ll take for readers to forget about the hacking of Milly Dowler.