As this is written, David Cameron is taking questions from the media at the Tories’ manifesto launch at Battersea Power Station. Last night the party projected a series of messages onto the side of the building but, as PR Week reports, the monolith was used in exactly the same way 16 years ago for the launch of Wonderbra’s seminal Hello Boys campaign.

“We used Battersea and giant projections for the launch of the original Hello Boys campaign for Wonderbra in 1994. Who said there is no such thing as a new idea?” – Edelman CEO Robert Phillips

Having borrowed from a lingerie manufacturer, perhaps Tory front benchers should give something back?

First boob of the campaign?*

*Sorry. Do post your pun improvements in the comments!

UPDATE 13:05 As Anthony Painter spots, it isn’t even the first Tory launch at this venue!

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