
UPDATE: Oh my God, we killed the News of the World. James Murdoch has announced that not only will this Sunday’s paper carry no commercial advertising, it will also be the last issue.
UPDATE: In an unprecedented move, the News of the World have announced that they have pulled all advertising from this Sunday’s edition. BrandRepublic reports that just four of their main advertisers remained, Sky, British Gas, Mars and Tesco.
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With allegations of wrongdoing piling up hour after hour, most, if not all News of the World advertisers will be considering their positions. Do they really want to have their beloved brands associated with the hacking of the telephones of dead children?
Still advertising with NOTW
Out
- Ford
- Renault (“no advertising planned”)
- Cadbury’s (“no advertising planned”)
- Mumsnet (Have removed all Sky advertising from their site)
- NatWest (‘Won’t be advertising in the next issue”)
- Coca Cola
- The Body Shop
- Debenhams (“No plans to advertise with NOTW. Like everyone we are watching the developing situation very closely”)
- Marks & Spencers (“No plans to advertise”)
- Lloyds Banking Group
- Vauxhall
- Virgin Holidays
- Halifax
- Co-operative (after U-turn)
- Aldi
- TalkTalk (“no advertising planned”)
- Mitsubishi
- Bourne Leisure (Butlins and Haven resorts)
- Dog’s Trust
- EasyJet (“Whilst we have advertised in the News of the World in the past we have no current plans to do so” – hat tip to @rotty_boy)
- N Power
- Royal British Legion (Dropped NOTW as a campaigning partner, and “reviewing their ad budget” with News International)
- Sainsbury’s
- DFS (First of the top ten NOTW advertisers to withdraw, estimated spend of £608,000 for Jan-May 2011)
- O2 (Another of the top ten, and the first communications company to pull. Estimated spend of £1.2m. CEO Ronan Dunne says “ While the situation unfolds, we will not be purchasing advertising in News of the World.)
- Shopdirect (Top ten, estimated spend of £640,000)
- ASDA (While they were in the top 10 according to the Guardian, ASDA told us they had greatly reduced their ad spend to around £32k)
- Boots (Top ten, estimated spend of £900,000)
- L’Oreal (An advert will appear in the Fabulous supplement in this Sunday’s paper which has already been printed, but they have no plans to advertise beyond that)
- Nivea (As above, will be in this weekends Fabulous, but nothing planned after that.)
- Dixons Retail (Currys, PC World – withdrawing advertising “until further notice”)
- Virgin Media (Withdrawing all advertising “for the foreseeable future” – statement to follow shortly)
- Specsavers
- Reckitt Benckiser (Cillit Bang, Calgon, Air Wick, Durex)
- Dairy Crest
- Eon (No plans to advertise)
- B&Q (No plans to advertise – hat tip for this and Eon to @stu2308)
“Considering their position”
- T-Mobile
- Orange
- Vodafone (“monitoring developments closely”)
- Procter & Gamble (“concerned” and “reviewing their position”)
- First Choice
- Boots has shifted from a “no comment” line to “We do listen to our customers and will be carefully reviewing and monitoring customers’ views on these allegations before making any decisions”
- Morrisons (Won’t be advertising this week, but didn’t plan to anyway. Still “awaiting more information” before they’ll pull out completely.
- The UK Government (According to Commons leader Sir George Young, the Government will “urgently review” its advertising contracts with the News of the World
Also, comedian Dave Gorman has quit his regular column with the News of the World. Gorman’s management company, Avalon, confirmed to comedy news website Chortle, that “Dave won’t be continuing the column.”
Political Scrapbook will keep its ear to the ground, and will keep these lists updated as the story develops.