Tag Archives: manifesto

Conservatives copy Wonderbra with manifesto launch projections onto Battersea Power Station

12:43pm Tue April 13th
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As this is written, David Cameron is taking questions from the media at the Tories’ manifesto launch at Battersea Power Station. Last night the party projected a series of messages onto the side of the building but, as PR Week reports, the monolith was used in exactly the same way 16 years ago for the launch of Wonderbra’s seminal Hello Boys campaign.

“We used Battersea and giant projections for the launch of the original Hello Boys campaign for Wonderbra in 1994. Who said there is no such thing as a new idea?” – Edelman CEO Robert Phillips

Having borrowed from a lingerie manufacturer, perhaps Tory front benchers should give something back?

First boob of the campaign?*

*Sorry. Do post your pun improvements in the comments!

UPDATE 13:05 As Anthony Painter spots, it isn’t even the first Tory launch at this venue!

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Social media launch for Labour's "memory stick manifesto"

1:46pm Mon April 12th
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Social media has formed a cornerstone of Labour’s election manifesto launch, where blogger and tweeter Ellie Gellard (@bevaniteellie) introduced Harriet Harman and Gordon Brown:

  • A series of animated short films allow viewers to ‘dip in’ to Labour’s programme.
  • This is the first manifesto launch with viral distribution at the core of its design.
  • “Warm and traditional” retro design distinguishes offering from harder corporate-style Conservative branding.

Paper copies are accessible and of interest to a tiny proportion of people and this is recognised in a print run of just 2,500. Wading through a large PDF file isn’t much of an improvement so the party have worked with Ridley Scott Associates to produce a series of quirky videos. A 2m25s video is backed up by 30-second advert length clips on the economy, NHS and elderly care, families, communities, education and democratic reform.

Journalists arrinving at the Birmingham launch were presented with a memory stick featuring the manifesto and accomapnying videos:

Published from BlackBerry as broadband is on the blink. Grrrr!

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