As this is written, David Cameron is taking questions from the media at the Tories’ manifesto launch at Battersea Power Station. Last night the party projected a series of messages onto the side of the building but, as PR Week reports, the monolith was used in exactly the same way 16 years ago for the launch [...]
Tag Archives: manifesto
Social media launch for Labour's "memory stick manifesto"
Social media has formed a cornerstone of Labour’s election manifesto launch, where blogger and tweeter Ellie Gellard (@bevaniteellie) introduced Harriet Harman and Gordon Brown: A series of animated short films allow viewers to ‘dip in’ to Labour’s programme. This is the first manifesto launch with viral distribution at the core of its design. “Warm and [...]
