A blue-sky drive by Vince Cable’s department has spectacularly flopped after only four people took part. Redolent of a backseat-of-the-cab scheme from The Thick Of It, the initiative, dubbed “Instagram Your Policy”, joins a long list of failed Whitehall social media initiatives.
Here is the, errr, cream of the crop:
“We got a disappointingly low level of responses – four, although we’ve been promised a fifth.”
The department’s senior digital engagement adviser seemed utterly stumped by the lack of interest: “we’re not quite sure why the response was this low”.
In refreshing honesty uncharacteristic of Whitehall, the mandarin admitted:
“We’ll need to do some internal thinking about if and how we run this type of initiative again.”
Perhaps they should concentrate on the Business and Skills bits.