A blue-sky drive by Vince Cable’s department has spectacularly flopped after only four people took part. Redolent of a backseat-of-the-cab scheme from The Thick Of It, the initiative, dubbed “Instagram Your Policy”, joins a long list of failed Whitehall social media initiatives.

The original morale-boosting vision was that BIS employees would submit photos of their policies from the Instagram mobile phone app, which would then be showcased on the BIS Pinterest board.

Here is the, errr, cream of the crop:

This picture symbolises UK manufacturing. Apparently.

We’re not quite sure what the UK Space Agency meant here.

The government’s digital@BIS blog wrote:

“We got a disappointingly low level of responses – four, although we’ve been promised a fifth.”

The department’s senior digital engagement adviser seemed utterly stumped by the lack of interest: “we’re not quite sure why the response was this low”.

In refreshing honesty uncharacteristic of Whitehall, the mandarin admitted:

“We’ll need to do some internal thinking about if and how we run this type of initiative again.”

Perhaps they should concentrate on the Business and Skills bits.

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