Cameron earned £84,000 as director of “binge drinking” bar chain

  • Staff could earn 50% bonus for selling more booze
  • Aggressively lobbied councils for 3am licenses
  • Sold spirits for just £1.75 and cocktail jugs for £8

UPDATE (23 March) »It seems Cameron is up for some more hypocrisy, with yet another attack on binge drinking culture.

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UPDATE (14:52) »It gets worse. Documents from Westminster City Council show the club he part-owned attempted to open its doors to under-16s. Full story here.

↑↑ Return to top of story ↑↑

UPDATE (14:52) »It gets worse. Documents from Westminster City Council show the club he part-owned attempted to open its doors to under-16s. Full story here.

↑↑ Return to top of story ↑↑

While David Cameron today launches an attack on the “scandal” of alcohol excess, he previously earned tens of thousands as the director of a late night bar chain whose promotions were linked to binge drinking.

Cameron topped up his £64,000 MPs salary with a £28,000 per year role with Urbium PLC, now known as Novus Leisure, the owners of the Tiger Tiger bar chain. When he quit to run as Tory leader he owned a stake in the company worth £40,000.

While Number 10 today highlights 200,000 hospital admissions and a £2.7bn cost to the economy, Cameron’s former company pursued “happy hour” promotions linked to binge drinking:

“Chains like Tiger Tiger also keep the cash rolling in by paying incentives to their bar staff who meet sales targets. Bar managers can earn up to 50% on top of their regular salary, so the more booze you sell, the greater the chance of getting a good bonus.”

While the PM has previously feigned ignorance of “pink pussy” and “slippery nipple” cocktails sold by the chain, the bar group aggressively lobbied local councils for late night 3am licenses.

From vertical drinking to vertical hypocrisy.


  1. Dave
    Posted February 15, 2012 at 11:27 am | Permalink

    Oh my…

  2. Barry Edwards
    Posted February 15, 2012 at 1:39 pm | Permalink

    He’s a Tory – there is no greater virtue than profit.

  3. JH
    Posted February 15, 2012 at 2:26 pm | Permalink

    As opposed to the virtue of claiming to be generous by throwing other people’s money about, eh Barry?

  4. therealguyfaux
    Posted February 15, 2012 at 3:06 pm | Permalink

    Cammo USED to be a director. The sinner repenteth, is what he’d say. But of course, to some people the sin of which he is most guilty in this regard is not in encouraging immoderate alcohol consumption, rather, that he had a sinecure job which supplemented his Parliamentary income. Bingo Bango Bungo, does anyone reckon? And why stop at the PM or for that matter the Government/Coalition front bench for dredging up potentially embarrassing previous affiliations that may have had a “nominal consideration” appended thereto? I’m sure the Shadows and the backbenchers might not like too hard of a scrutiny “directed” their way, either.

  5. Rh-
    Posted February 15, 2012 at 3:10 pm | Permalink

    So … should the pub prices be set low to get people drinking socially
    should they be hiked as high as possible to drive people to drink at home with increased domestic abuse, cause the loss of jobs and the increased damage to health
    do you not care so long as you get an anti cameron headline?

  6. Posted February 15, 2012 at 3:49 pm | Permalink

    The sinner repenteth? Nope, Our Dave was in it for the Money. He had to quit because going for leader it wouldn’t look right, but if he had not made it, he would still be in it up to his neck.

    Note all the labour people running for the PPC places in Nov, that is all about the money and the ability to claim on expenses, nothing else.

    For any MP they are all about the money honey, and what it can get them in the future.

  7. DuncanB
    Posted February 15, 2012 at 5:24 pm | Permalink

    Is this the same David Cameron that was a member of the Bullingdon Club. The binge drinking hooligan club for wealthy men?
    But then you can’t get any more hypocritical than the multimillionaire David Cameron claiming DLA for his disabled child. You know the benefit that makes poor people so dependent on welfare that the Tories are abolishing it.

  8. Steve
    Posted February 15, 2012 at 7:37 pm | Permalink

    with regard to beer pricing etc,, prices should be quadrupled in supermarkets, and 90% of tax removed on pints pulled in pubs. the supermarkets have the monopoly on everything else, beer should stay in the pubs where it belongs. more people will go to pubs and community spirit will strengthen, and thats how it should be.
    as for “CAMORON” typical tory ponce. totally objectionable. over opinionated. loathsome and loathed all at once.
    my advice? someone should start talking in high places about a vote of no confidence,, that should rattle him. he is a complete gobshite.

  9. Old Hack
    Posted February 15, 2012 at 9:14 pm | Permalink

    Old news. So what?

  10. Biz Miller
    Posted February 15, 2012 at 9:26 pm | Permalink



  11. Peter Strong
    Posted February 24, 2012 at 8:47 pm | Permalink

    If he sincerely believed in resolving the problem of excessive consumption of alcohol then he would introduce legislation to only permit the sale in hotel ‘s, public houses and one
    off licence in a local community staffed by responsible people.
    This was the situation before the the breathalyser act became law on 9th October 1967, since then the flood gates have been opened with alcohol even being sold in petrol stations.
    There of course is no possibility of this or any other government returning to the status quo for their plutocratic friends are making a fortune out of peoples alcohol addiction resultant debt and misery.

  12. Steve
    Posted June 2, 2012 at 11:24 am | Permalink

    To all the “Only in the Pub” contributors: An anecdote.

    I’ve witnessed several fights in pubs, and many more just outside.
    I’ve personally been attacked on several occasions going to or from a pub.
    Fortunately any effects were relatively minor.

    Drinking at home I’ve never encountered any violence at all.
    I’ve never had to leave because an irritating DJ started a set making conversation impossible.
    I have access to a selection of drinks of my choice, not the brewers set list and the odd guest beer.

    The drink at home with a few friends model works wonderfully for me, and I don’t wish to see it threatened.

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