- Staff could earn 50% bonus for selling more booze
- Aggressively lobbied councils for 3am licenses
- Sold spirits for just £1.75 and cocktail jugs for £8
While David Cameron today launches an attack on the “scandal” of alcohol excess, he previously earned tens of thousands as the director of a late night bar chain whose promotions were linked to binge drinking.
Cameron topped up his £64,000 MPs salary with a £28,000 per year role with Urbium PLC, now known as Novus Leisure, the owners of the Tiger Tiger bar chain. When he quit to run as Tory leader he owned a stake in the company worth £40,000.
While Number 10 today highlights 200,000 hospital admissions and a £2.7bn cost to the economy, Cameron’s former company pursued “happy hour” promotions linked to binge drinking:
“Chains like Tiger Tiger also keep the cash rolling in by paying incentives to their bar staff who meet sales targets. Bar managers can earn up to 50% on top of their regular salary, so the more booze you sell, the greater the chance of getting a good bonus.”
While the PM has previously feigned ignorance of “pink pussy” and “slippery nipple” cocktails sold by the chain, the bar group aggressively lobbied local councils for late night 3am licenses.
From vertical drinking to vertical hypocrisy.