- Bozier never worked as an adviser to Tony Blair
- Junior role was on second rung of five-tier structure
- Was in 10 Downing Street “for about five minutes”
With a scoop headlined “Senior Labour adviser defects to the Tories”, readers of Monday’s Independent were left in no doubt as to the gravitas of party operator Luke Bozier. But the story left one group grinning mirthfully at their BlackBerrys: anyone who had worked in Labour HQ or 10 Downing Street during the tenure of the “Blairite former Labour official”.
With Dan Hodges blogging that Bozier “worked for the party for a while, but not at an especially high level”, Scrapbook can confirm Luke was, in fact, a junior staffer on only the second rung of a five-level corporate structure.
The Indy’s Andrew Grice is certainly not the only journalist to come into a misleading understanding of Bozier’s seniority, with sometime PR Week hack Arun Sudhaman writing that he had “headed the Labour Party’s online team.” With web and social media functions then spread across the organisation, there was, in fact, no centralised online unit to run. As e-campaigns manager, Bozier’s impressive-sounding “team” consisted of Bozier and, erm, one other person.
While eyebrows have been raised amongst former HQ employees, the ex-staffers most bemused by this week’s coverage were working half a mile down the road for Tony Blair. Alongside painful attempts (examples above) to recreate the New York Times’ acclaimed Obama’s People photoshoot, another recurring theme in Luke Bozier’s carefully crafted online persona is his association with Tony Blair.
Bozier’s LinkedIn profile states he has “worked closely with British Prime Minister Tony Blair” and has has also implied that the former prime minister was a “client” of his personal consultancy. Meanwhile other materials associated with Bozier state that he is “a former communications adviser to the Labour Party and Tony Blair.”
His site even features a photograph (above) which impressed readers should presumably suppose is him “advising” Tony Blair. In reality, this was taken at a garden party attended by dozens of other staffers.
Boasts of proximity to power have now been comprehensively rubbished by genuinely senior former aides:
“He was in Number 10 for about five minutes … If Tony had the first clue who he was it would be absolutely hilarious.”
Speaking to Scrapbook last night, Bozier was still spinning for his life, insisting weakly that his junior role was “strategic”:
“I developed communications strategies for the prime minister.”
After yesterday’s PMQs, however, he can take heart that at least one prime minister has now heard of him.
[update id=’update1′ time=’19:34′ text=’Luke has responded to this article by publishing a letter in which he threatens to take legal action. While we stand by the piece, Luke has asserted that he “did not record YouTube videos [but would] advise on where short video could be used”. The post has been amended accordingly.’]