Luke Bozier: the full truth about the “senior Blairite adviser”

  • Bozier never worked as an adviser to Tony Blair
  • Junior role was on second rung of five-tier structure
  • Was in 10 Downing Street “for about five minutes”

With a scoop headlined “Senior Labour adviser defects to the Tories”, readers of Monday’s Independent  were left in no doubt as to the gravitas of party operator Luke Bozier. But the story left one group grinning mirthfully at their BlackBerrys: anyone who had worked in Labour HQ or 10 Downing Street during the tenure of the “Blairite former Labour official”.

With Dan Hodges blogging that Bozier “worked for the party for a while, but not at an especially high level”, Scrapbook can confirm Luke was, in fact, a junior staffer on only the second rung of a five-level corporate structure.

The Indy’s Andrew Grice is certainly not the only journalist to come into a misleading understanding of Bozier’s seniority, with sometime PR Week hack Arun Sudhaman writing that he had “headed the Labour Party’s online team.” With web and social media functions then spread across the organisation, there was, in fact, no centralised online unit to run. As e-campaigns manager, Bozier’s impressive-sounding “team” consisted of Bozier and, erm, one other person.

While eyebrows have been raised amongst former HQ employees, the ex-staffers most bemused by this week’s coverage were working half a mile down the road for Tony Blair. Alongside painful attempts (examples above) to recreate the New York Times’ acclaimed Obama’s People photoshoot, another recurring theme in Luke Bozier’s carefully crafted online persona is his association with Tony Blair.

Advising Tony -- or just a garden party guest?

Bozier’s LinkedIn profile states he has “worked closely with British Prime Minister Tony Blair” and has has also implied that the former prime minister was a “client” of his personal consultancy. Meanwhile other materials associated with Bozier state that he is “a former communications adviser to the Labour Party and Tony Blair.”

His site even features a photograph (above) which impressed readers should presumably suppose is him “advising” Tony Blair. In reality, this was taken at a garden party attended by dozens of other staffers.

Boasts of proximity to power have now been comprehensively rubbished by genuinely senior former aides:

“He was in Number 10 for about five minutes … If Tony had the first clue who he was it would be absolutely hilarious.”

Speaking to Scrapbook last night, Bozier was still spinning for his life, insisting weakly that his junior role was “strategic”:

“I developed communications strategies for the prime minister.”

After yesterday’s PMQs, however, he can take heart that at least one prime minister has now heard of him.

UPDATE (19:34) »Luke has responded to this article by publishing a letter in which he threatens to take legal action. While we stand by the piece, Luke has asserted that he “did not record YouTube videos [but would] advise on where short video could be used”. The post has been amended accordingly.

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  1. Johnny
    Posted January 19, 2012 at 12:47 pm | Permalink

    He looks like Karl Pilkington in a wig.

  2. Graham
    Posted January 19, 2012 at 12:53 pm | Permalink

    lol…. he actually does :-)

  3. Miggs
    Posted January 19, 2012 at 12:58 pm | Permalink


  4. Delbert
    Posted January 19, 2012 at 1:12 pm | Permalink

    Christ, Labour Party activists really are a set of cunts. And I say that as a Labour Party activist.

  5. Chris
    Posted January 19, 2012 at 2:13 pm | Permalink

    Aside from having no response to this, he’s just mentioned it on Twitter – but failed to add the @ before psbook. I would imagine he would prefer you didn’t spot it – maybe it’ll be swept under the carpet quicker that way. ;-)

  6. Chris
    Posted January 19, 2012 at 2:14 pm | Permalink

    By “this” I meant “you”, obviously. :)

  7. Chris
    Posted January 19, 2012 at 2:15 pm | Permalink

    “This” ?? Holy christ, I’m full of fail today.

    I’d quite like for these comments to be swept under the carpet pretty sharpish…

  8. Posted January 19, 2012 at 2:20 pm | Permalink


  9. Jonathon
    Posted January 19, 2012 at 2:21 pm | Permalink

    Glad we cleared that up then. Now the facts are out in the open we can get on with the party – the Tories are welcome to him! :)

  10. kev
    Posted January 19, 2012 at 2:29 pm | Permalink

    I hope John Rentoul reads this, as he insisted that everyone should read ‘his friend’s’ leaving note…

  11. Nuke Lozier
    Posted January 19, 2012 at 2:37 pm | Permalink

    He’s got really short little arms. Like a T-Rex.

  12. kev
    Posted January 19, 2012 at 2:51 pm | Permalink

    I don’t know Luke Bozier, and I am not going to abuse him for his decision.
    However, he chose to publicise (justify?) his decision through the print media: so, to that extent, he should have been prepared for the type of criticism he has received.
    I’ve always found the ‘aspiration’ that is trumpeted by the Blairite right, to be nothing more than an appeal to empty consumerism. To speak of it when people are enduring terrible circumstances in the current economic situation is perverse.
    I believe that Bozier set up a company last week: coincidence?

  13. Posted January 19, 2012 at 2:56 pm | Permalink

    Isn’t it interesting that the same week he launches his first product (which is aimed at local councils), he manages to get headlines claiming he is a senior adviser to Tony Blair?

    Now when he approaches a council about buying his system, they’ll google his name and see ‘senior adviser’ on the Independent. It must be true though, I read it in the paper. The best kind of press release he could possibly have put out there.

    “The Kernel will be running an exclusive interview with Bozier about his defection, and his new start-up, Municipo, later this week. ” <- It's almost as if it was all one big shamelessly naked PR stunt for Municipo.

  14. Simon Landau
    Posted January 19, 2012 at 3:54 pm | Permalink

    Maybe one reason the lad is getting such a negative reaction from Labour Party members is that he seems to represent triangulation at its least attractive. So his new business venture Municipio looks like [EDITED] a version of Fix My Street aimed at making money from councils – just the kind of moral capitalism that the Tory party is embracing. Maybe not predatory but it certainly ain’t productive, innovative or representative of the rebalanced economy we are searching for.

    By the way I have never worked in the Labour Party but I did work in IT for forty years.

  15. Posted January 19, 2012 at 4:23 pm | Permalink

    I don’t know whether [EDITED], but perhaps one of his other ventures has been more solid. I recall, and

    None of the websites seems to be working so it isn’t possible to check. From their google caches it looks like they were all aimed at selling web related services to politicians, parties and governments.

    Perhaps a cynic could suggest switching parties for the launch of his latest may be a smart move in trying to ensure it has a little more longevity than the previous.

    I haven’t worked in IT for 40 years but I am capable of smelling bullshit.

  16. Jonny Morris
    Posted January 19, 2012 at 6:27 pm | Permalink

    I was an adviser to Liam Fox. I’ve even got a business card somewhere.

  17. Luke Poseur
    Posted January 19, 2012 at 9:10 pm | Permalink

    Former Adviser Friday! Or #FAF as I prefer to call it!

    Just change your Twitter Bio, and you too can become a ‘former senior adviser to Tony Blair’!

  18. Luke Poseur
    Posted January 19, 2012 at 9:12 pm | Permalink

    “- Not once have I claimed that I worked as a special advisor or other direct advisor to Tony Blair and I have never used the word ‘senior’ in relation to my work at the party; ”


    From Labourlist launch of Labour’s Business:

    “Luke Bozier is a former communications adviser to the Labour Party and Tony Blair. He is currently setting up a Silicon Valley-backed cloud software company.”

    Oh but of course, HE hasn’t claimed that, LabourList has… he just chose not to correct them.

  19. Posted January 19, 2012 at 9:15 pm | Permalink


    The truth will out….

  20. Image Consultant
    Posted January 20, 2012 at 7:50 pm | Permalink

    If it looks like a twat and sounds like a twat it’s a twat.

  21. Fred F
    Posted January 22, 2012 at 12:50 am | Permalink

    I’ve been saying for years that Luke is a Tory. Every time he posted his right wing diatribe on Labourlist I always tried to remind people that this was a Tory talking.

  22. H
    Posted January 22, 2012 at 8:55 pm | Permalink

    Frankly, if his strategy paper was 20,000 words, it’s too damn long; and it wont be an effective strategy. Nevermind the quality, feel the width?!

  23. CrackWhore M.P.
    Posted July 7, 2012 at 8:06 pm | Permalink

    Does anyone have stats for the amount of taxpayer’s- time Mrs.M has wasted on Twitter, posting adverts for her business interests rather than carrying out her functions as a member of parliament? No wonder she’s had the cheeks and forehead refreshed recently

  24. CrackWhore M.P.
    Posted July 7, 2012 at 8:08 pm | Permalink

    PS: at present, typing into an IE browser takes you to a list of louise’s books on , which is slightly better than CND, but only just……..

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