While the News of the World will doubtless rise, phoenix fashion, from the ashes of the phone hacking scandal, the name the revived Sunday tabloid will take is very much in question. The original brand is toxic — but Scrapbook can report on legal problems emerging with the obvious alternative.

Within hours of James Murdoch’s announcement on Thursday afternoon, a consensus seemed to emerge around a Sunday edition of The Sun, entitled Sunday Sun or The Sun on Sunday. Hopes for brand synergy are thrown into doubt, however, by a trade mark held by the Sunday edition of the Newcastle Chronicle, owned by its parent company, Trinity Mirror. The registration protects the phrase “Sunday Sun” for use relating to:

“Newspapers for sale in the counties of Cleveland, Cumbria, Durham, Northumberland, North Yorkshire and Tyne and Wear.”

While “The Sun on Sunday” might be ruled sufficiently distinctive from is provincial counterpart, Mirror Group Newspapers could use intellectual property legal proceedings to delay Murdoch’s re-entry into this lucrative market.

Meanwhile, our friends over at Guido Fawkes’ claim to have explosive proof that News International is already poised to launch a Sabbath version of its weekday red top. While it’s true that “The Sun On Sunday Limited” was incorporated with Companies House on Friday, its home appears to be some 75 miles south west of Wapping.

Scrapbook, can reveal that the company was registered as a “speculative punt” by one Brian Dent of suburban Portsmouth. When not planning the resurrection of the worlds best selling newspaper, Mr Dent is director of Precision Products, manufacturers of the finest machine tools and drill components.

Great experience for running the News of the Screws.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current ye@r *