As new household spending figures hit a two-year low and families suffer the the worst income squeeze since the early 1980s, the Camerons have caught the national mood by, erm, showcasing their newly-fitted £25,000 second kitchen.
Both BBC Online and the Daily Mail today carry a photo of Samantha Cameron and Michelle Obama in the flat above Number 11 Downing Street. High-end household items are neatly arranged and framed with a wide shot calculated to exhibit the Cameron’s designer kitchen and pique the interest of lifestyle editors.
With the BBC enlisting the assistance of Ideal Home Magazine, the design is covered in a level of detail which could only result from a Number 10 briefing. Items captioned by Auntie and the Mail include:
- “Fancy Nancy sofa, from £1,431″
- “Kahrs Walnut flooring, from £70 per square metre”
- “Corinian white worktop, from £310 per linear metre”
- “Rancillo coffee machine, £500″
- “Floating shelves from [Sam Cameron’s] mother Lady Annabel Astor’s furniture company”
- Not one, but “two Apple iPads”
Gallingly, the photoshoot comes after Number 10 refused freedom of information requests for designs and cost of installation despite Cameron’s previous promises to pay for expenses exceeding Downing Street’s maintenance allowance and concerns around the terrace’s Grade I listed status.
As the full impact of spending cuts starts to bite, Scrapbook cannot fathom who would think this is a good idea.
How out of touch can you get?