Joined up Daily Mail

With Daily Mail owner DMGT having shed 43% of its share value since mid-2007, perhaps they should try a little harder not to offend their advertisers? Thursday’s front page attributes to Stephen Fry the leadership of an ”atheist hate campaign” responsible for “spitting venom” and resultant “deepening hostility between the Vatican and secular campaigners”. But the paper seems to change tack by page 27, printing an advert from describing him as “Honest, funny, touching”.

“As Pope flies in for historic visit, Vatican aide brands UK a Third World country – fuelling atheist hate campaign led by Stephen Fry” – Daily Mail front page

“Honest, funny, touching. Try Mr. Fry for half price” – Daily Mail page 27

Suffice it to say there is no love lost here: Fry previously described the Mail as …

“a paper no one of any decency would be seen dead with.”