State of play: UK social media in 2010

Just how big is social media in the UK? This video from Simply Zesty has some seemingly unbelievable statistics.* Of the 85% of the UK is now online, it is claimed:

• 25 percent write blogs – that’s over 12 million British bloggers
• 60 percent read them – 31 million readers
• 1 in 3 UK adults agree with the statement “I could not live without the internet”

And if you want to show Political Scrapbook some social media love, you can do so on Facebook and Twitter.

Hat-tip: Mashable

*The research was conducted by market research company TORA but, clearly, a social media consultancy has a vested interest in exaggerating the importance of, um, social media!