Conservatives copy Wonderbra with manifesto launch projections onto Battersea Power Station

As this is written, David Cameron is taking questions from the media at the Tories’ manifesto launch at Battersea Power Station. Last night the party projected a series of messages onto the side of the building but, as PR Week reports, the monolith was used in exactly the same way 16 years ago for the launch of Wonderbra’s seminal Hello Boys campaign.

“We used Battersea and giant projections for the launch of the original Hello Boys campaign for Wonderbra in 1994. Who said there is no such thing as a new idea?” – Edelman CEO Robert Phillips

Having borrowed from a lingerie manufacturer, perhaps Tory front benchers should give something back?

First boob of the campaign?*

*Sorry. Do post your pun improvements in the comments!

UPDATE 13:05 As Anthony Painter spots, it isn’t even the first Tory launch at this venue!

4 Comments

  1. @gabyhinsliff Thanks. Was trying to find image for this :-) http://is.gd/bqQBY

  2. New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY

  3. John Nor says:

    RT @psbook: New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY

  4. RT @psbook New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY

  5. I do love @psbook ! Keeping us laughing in the short campaign.. http://bit.ly/bZ1qoL

  6. Clark says:

    Why does this matter?

  7. RT @HouseOfTwitsLab: RT @psbook New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY

  8. RT @psbook: New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY

  9. @Clark: This is just a bit of fun, obviously. Working on serious story for tomorrow though. Will probably get picked up by print press (fingers crossed).

  10. RT @psbook: New post: Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY << Cameron certainly wants to be uplifting

  11. Eric Pickles looks like a right tit.

  12. Tories copied Wonderbra with manifesto launch projections onto Battersea Power Station http://bit.ly/dwrzZj

  13. Topsy says:

    @gabyhinsliff Thanks. Was trying to find image for this :-) http://is.gd/bqQBY

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