As this is written, David Cameron is taking questions from the media at the Tories’ manifesto launch at Battersea Power Station. Last night the party projected a series of messages onto the side of the building but, as PR Week reports, the monolith was used in exactly the same way 16 years ago for the launch of Wonderbra’s seminal Hello Boys campaign.
“We used Battersea and giant projections for the launch of the original Hello Boys campaign for Wonderbra in 1994. Who said there is no such thing as a new idea?” – Edelman CEO Robert Phillips
Having borrowed from a lingerie manufacturer, perhaps Tory front benchers should give something back?
First boob of the campaign?*
*Sorry. Do post your pun improvements in the comments!
UPDATE 13:05 As Anthony Painter spots, it isn’t even the first Tory launch at this venue!
4 Comments
Why does this matter?
@Clark: This is just a bit of fun, obviously. Working on serious story for tomorrow though. Will probably get picked up by print press (fingers crossed).
Eric Pickles looks like a right tit.
Mao
10 Trackbacks
@gabyhinsliff Thanks. Was trying to find image for this
http://is.gd/bqQBY
New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY
RT @psbook: New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY
RT @psbook New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY
I do love @psbook ! Keeping us laughing in the short campaign.. http://bit.ly/bZ1qoL
RT @HouseOfTwitsLab: RT @psbook New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY
RT @psbook: New post –> Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY
RT @psbook: New post: Tories copy Wonderbra for manifesto launch! http://is.gd/bqQBY << Cameron certainly wants to be uplifting
Tories copied Wonderbra with manifesto launch projections onto Battersea Power Station http://bit.ly/dwrzZj
@gabyhinsliff Thanks. Was trying to find image for this
http://is.gd/bqQBY