Tories dump advertising agency in Coulson plot dating from January's airbrushed posters

12:04pm Thu March 25th
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It has emerged overnight that Cameron has brought in advertising agency M&C Saatchi to steady the wobbles in its communications strategy. The official line is that Euro RSCG is not being  sacked and retaining its status as lead agency. Scrapbook can exclusively reveal that Andy Coulson approached M&C Saatchi in January shortly after airbrush-gate saw the Tories’ posters widely ridiculed on the internet.

Publicly dumping RSCG with 42 days before the election it is simply not possible as it would send out the message that the Tory campaign is in total chaos. There’s no spinning around the fact that this is – without question – the most embarassing thing that could happen to a political ad brief at this juncture. Make no doubt that this is a scalp for Clifford Singer and MyDavidCameron.

The all-too-convenient thing to do here is to blame the ad agency. But effective campaigns build on an initial grain of truth and reinforce what people already feel. What Cameron needs to realise is that the airbrushed charges only stick because people think that he lacks substance.

In an admittedly witty bit of gallows humour, Euro RSCG chief David Jones said:

“There are a lot of people in the ad industry who would like to see the end of Brown’s regime. All great ideas that help us achieve that are welcome.”

Perhaps they should set up a website to crowdsource these ideas using twitter?!

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  1. By Political Scrapbook on March 25, 2010 at 12:06 pm

    New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ

  2. By jenweb on March 25, 2010 at 12:09 pm

    Good stuff from @psbook on The Cameron advertising switch http://is.gd/aYrkZ Heads/Chickens?

  3. By MyDavidCameron on March 25, 2010 at 12:10 pm

    RT @psbook Tory plot to dump advertising agency dates from January's airbrushed posters http://is.gd/aYrkZ

  4. By House Of Twits on March 25, 2010 at 12:10 pm

    RT @psbook New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ

  5. By Donovan Clarkson on March 25, 2010 at 12:11 pm

    RT @mydavidcameron: RT @psbook Tory plot to dump advertising agency dates from January's airbrushed posters http://is.gd/aYrkZ

  6. By Michael Hanley on March 25, 2010 at 12:11 pm

    RT @mydavidcameron: RT @psbook Tory plot to dump advertising agency dates from January's airbrushed posters http://is.gd/aYrkZ

  7. By Vic Mo on March 25, 2010 at 12:13 pm

    RT @psbook: New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ

  8. By uberVU - social comments on March 25, 2010 at 12:14 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by psbook: New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ…

  9. By Chris Paul on March 25, 2010 at 12:14 pm

    RT @houseoftwits: RT @psbook New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ

  10. By topsy_top20k_en on March 25, 2010 at 12:14 pm

    New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ

  11. By Vic Mo on March 25, 2010 at 12:16 pm

    RT @mydavidcameron: RT @psbook Tory plot to dump advertising agency dates from January's airbrushed posters http://is.gd/aYrkZ

  12. By Ellie Gellard on March 25, 2010 at 12:29 pm

    So @mydavidcameron REALLY got to them… http://is.gd/aYrkZ (via @psbook )

  13. By Joshua Wishon on March 25, 2010 at 12:30 pm

    LOL RT @ BevaniteEllie So @mydavidcameron REALLY got to them… http://is.gd/aYrkZ (via @psbook )

  14. By Ben Folley on March 25, 2010 at 12:43 pm

    RT @BevaniteEllie: So @mydavidcameron REALLY got to them… http://is.gd/aYrkZ (via @psbook )

  15. By Andy Sutherland on March 25, 2010 at 12:46 pm

    RT @psbook: New post –> Tory plot to dump advertising agency dates from January / MyDavidCameron claims scalp http://is.gd/aYrkZ

  16. By Scott van Looy on March 25, 2010 at 1:16 pm

    EuroRSCG told off for tory campaign. Tories bring in Saachis http://is.gd/aYy0B #toryfail

  17. By piombo on March 25, 2010 at 1:20 pm

    RT @scottbert: EuroRSCG told off for tory campaign. Tories bring in Saachis http://is.gd/aYy0B #toryfail

  18. By John Nor on March 25, 2010 at 1:27 pm

    RT @mydavidcameron: RT @psbook Tory plot to dump advertising agency dates from January's airbrushed posters http://is.gd/aYrkZ

  19. By The Tories’ new ad brief | Political Scrapbook on March 25, 2010 at 2:12 pm

    [...] the Tories dump their advertising agency, here’s what the new brief might look [...]

  20. By danica boxer on March 25, 2010 at 2:22 pm

    Tories dump advertising agency in Coulson plot dating from …: Scrapbook can exclusively reveal that Andy Coulson… http://bit.ly/av3vqy

  21. By tammy oslo on March 25, 2010 at 2:22 pm

    Tories dump advertising agency in Coulson plot dating from …: Scrapbook can exclusively reveal that Andy Coulson… http://bit.ly/av3vqy

  22. By anna blake on March 25, 2010 at 2:22 pm

    Tories dump advertising agency in Coulson plot dating from …: Scrapbook can exclusively reveal that Andy Coulson… http://bit.ly/av3vqy

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