David Cameron's "hairbrush moment" is 3rd most viewed YouTube video

3:38pm Thu March 11th
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UPDATE 19 MARCH The Sun writes today that David Cameron “was stitched up when footage of him adjusting his hair was sneakily fed to all broadcasters”. Erm, riiiight.  How can Auntie stitch Dave up with footage that was disseminated via the internet and was originally (irony alert) from The Sun’s Murdoch stablemate Sky News?!

THANKS FOR ALL THE RE-TWEETS. FOLLOW @PSBOOK FOR MORE ELECTION FUN!

With more than 39,000 45,000 63,000 views, David Cameron’s airbrush hairbrush moment posted by Scrapbook on Tuesday is the 3rd most viewed clip on YouTube. And that’s internationally – not just in Europe or the UK.

Notwithstanding the fact Scrapbook wouldn’t want his hair blowing all over the place either, the most effective campaign memes reinforce what people already think: in this instance that Cameron is vain and shallow. As one journalist suggested yesterday, it might not be Bercow’s rudeness to journalists or Brown storming off Boulton, but it ‘s another droplet in a social media drip-drip effect that is undermining the Tory leader. The content of a video may be less significant than whether it goes viral – as this one has.

With tens of thousands of views in such a short period, the velocity of little clips like this could be deadly in the hours following each so-called “Prime Ministerial debate”.

“And here’s Mr. Cameron’s view coming right up!”

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4 Comments

  1. Paul E
    Posted March 12, 2010 at 12:45 am | Permalink

    Sorry – I’m the last person to defend Cameron but the idea that he sorts his hair out before he goes on TV makes him ‘vain and shallow’ is about as stupid a comment as you could expect to come out of this idiotic personality-focused coverage of the election.

  2. Political Scrapbook
    Posted March 12, 2010 at 1:05 am | Permalink

    Personality, or rather how people perceive politicians, does make a difference to voter behaviour and on that basis alone it’s legitimate fare for blogs like this one. Clearly, this should be an adjunct to the bigger debate around policy and for that, go to LabourList, Left Foot Forward and ConservativeHome (I do every day).

    But commentary like this has been around as long as politics and diary columns (which is what this blog is essentially) for almost as long. The problem with the balance between the relative levels of personality vs policy in political debate predate the blogosphere and should really be laid at the door of the mainstream media and party machines.

    I don’t want a Tory government. If posting a clip of Cameron looking like an idiot makes this less likely then I will do so, especially when this plays into an established narrative (airbrushed posters etc).

    Footage of his personal grooming was quickly a hit on the internet.
    Tory officials sought to laugh off the affair.

    One said: ‘It was a bad hair day.’

    But they are conscious that Mr Cameron must avoid leaving voters with the impression that he is overly concerned by his appearance – a theme that will reinforce criticism that he is a political PR man, especially after his previous allegedly airbrushed appearance on a Tory billboard poster.

    http://www.dailymail.co.uk/news/article-1256716/David-Cameron-caught-vain-moment.html

  3. TheBoilingFrog
    Posted March 12, 2010 at 9:40 am | Permalink

    If you think that makes Cameron look an idiot, then seriously you need to get a life, if anything it actually makes him look more human. A quick brush of the hair with his hands to sort it out – who hasn’t done that? Especially if you’re about to appear on tv.

    I’m no Cameron fan myself but I bet that clip has probably impoved his image

  4. kop2001
    Posted May 3, 2010 at 12:44 pm | Permalink

    http://www.youtube.com/watch?v=9Xv-asLAIQE

27 Trackbacks

  1. By Political Scrapbook on March 11, 2010 at 3:38 pm

    New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  2. By Tom Scott on March 11, 2010 at 3:45 pm

    RT @psbook: New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  3. By Video: David Cameron styles his hair in Sky News camera lens | Political Scrapbook on March 11, 2010 at 3:46 pm

    [...] 11 MARCH Dave’s “hairbrush moment” is now the 3rd most viewed YouTube video in the world and is due to crack 40,000 views barrier later [...]

  4. By MarkHanson on March 11, 2010 at 3:57 pm

    RT @psbook: New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  5. By MyDavidCameron on March 11, 2010 at 3:59 pm

    David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B (fab work by @psbook)

  6. By topsy_top20k on March 11, 2010 at 4:00 pm

    New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  7. By GuyAitchison on March 11, 2010 at 4:00 pm

    RT @mydavidcameron: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B (fab work by @psbook)

  8. By Jessica Asato on March 11, 2010 at 4:00 pm

    RT @mydavidcameron: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B (fab work by @psbook)

  9. By alexsmith1982 on March 11, 2010 at 4:01 pm

    RT @mydavidcameron: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B (fab work by @psbook)

  10. By Ellie Gellard on March 11, 2010 at 4:08 pm

    Fantastic! @psbook : David Cameron hair clip is 3rd most popular on YouTube. Internationally! http://tinyurl.com/yzen49e

  11. By Tom Leitch on March 11, 2010 at 4:10 pm

    RT @mydavidcameron: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B (fab work by @psbook)

  12. By Liberal Conspiracy » Watch: Cameron video hit on YouTube on March 11, 2010 at 4:13 pm

    [...] video hit on YouTube by Newswire     March 11, 2010 at 4:11 pm Thanks to our friends at Political Scrapbook for this: With more than 39,000 views, David Cameron’s airbrush hairbrush moment is the 3rd most [...]

  13. By Will Straw on March 11, 2010 at 4:19 pm

    RT @psbook: New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  14. By diana smith on March 11, 2010 at 4:26 pm

    RT @wdjstraw: RT @psbook: New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  15. By John Prescott on March 11, 2010 at 5:04 pm

    From airbrush to hairbrush! RT @psbook: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  16. By G Hidalgo Campusano on March 11, 2010 at 5:06 pm

    RT @JohnPrescott: From airbrush to hairbrush! RT @psbook: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  17. By Kat Dadswell on March 11, 2010 at 5:14 pm

    Lol Cameron caught doing his hair in the camera lens! >> http://bit.ly/dA7QOt "needs a hairbrush not an airbrush!"

  18. By Bill Perrett on March 11, 2010 at 5:27 pm

    RT @wdjstraw: RT @psbook: New post –> David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  19. By PadPad on March 11, 2010 at 5:30 pm

    "Hairbrush moment" link – http://politicalscrapbook.net/2010/03/david-camerons-hairbrush-moment-is-3rd-most-viewed-youtube-video/

  20. By Nigel Dodd on March 11, 2010 at 5:31 pm

    RT @JohnPrescott: From airbrush to hairbrush! RT @psbook: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  21. By Simon Hogg on March 11, 2010 at 7:21 pm

    RT @johnprescott: From airbrush to hairbrush! : David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  22. By kevinrye on March 11, 2010 at 7:40 pm

    RT @JohnPrescott: From airbrush to hairbrush! RT @psbook: David Cameron's "hairbrush moment" is 3rd most viewed YouTube video http://cli.gs/5qP0B

  23. By uberVU - social comments on March 11, 2010 at 8:37 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by psbook: New post –> David Cameron’s “hairbrush moment” is 3rd most viewed YouTube video http://cli.gs/5qP0B…

  24. By Laura on March 11, 2010 at 10:01 pm

    David Cameron's “hairbrush moment” is 3rd most viewed YouTube …: THANKS FOR ALL THE RE-TWEETS. FOLLOW @PSBOOK F… http://bit.ly/bthjHc

  25. By Political Scrapbook on March 12, 2010 at 1:18 am

    @ShippersUnbound Thanks for embedding that Cameron clip. Pushed it up to 3rd on YouTube at one point –> http://bit.ly/dA7QOt

  26. By Mike Power on March 12, 2010 at 4:03 pm

    @sam_burnett http://is.gd/alYbO

  27. By Political Scrapbook on March 19, 2010 at 1:23 pm

    Sun writes that the Dave's hairbruch moment "was sneakily fed to all broadcasters" by BBC. Total rubbish http://is.gd/aOFJn @schofieldkevin

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