UPDATE 19 MARCH The Sun writes today that David Cameron “was stitched up when footage of him adjusting his hair was sneakily fed to all broadcasters”. Erm, riiiight. How can Auntie stitch Dave up with footage that was disseminated via the internet and was originally (irony alert) from The Sun’s Murdoch stablemate Sky News?!
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With more than 39,000 45,000 63,000 views, David Cameron’s airbrush hairbrush moment posted by Scrapbook on Tuesday is the 3rd most viewed clip on YouTube. And that’s internationally – not just in Europe or the UK.
Notwithstanding the fact Scrapbook wouldn’t want his hair blowing all over the place either, the most effective campaign memes reinforce what people already think: in this instance that Cameron is vain and shallow. As one journalist suggested yesterday, it might not be Bercow’s rudeness to journalists or Brown storming off Boulton, but it ‘s another droplet in a social media drip-drip effect that is undermining the Tory leader. The content of a video may be less significant than whether it goes viral – as this one has.
With tens of thousands of views in such a short period, the velocity of little clips like this could be deadly in the hours following each so-called “Prime Ministerial debate”.
“And here’s Mr. Cameron’s view coming right up!”