Personality, or rather how people perceive politicians, does make a difference to voter behaviour and on that basis alone it’s legitimate fare for blogs like this one. Clearly, this should be an adjunct to the bigger debate around policy and for that, go to LabourList, Left Foot Forward and ConservativeHome (I do every day).

But commentary like this has been around as long as politics and diary columns (which is what this blog is essentially) for almost as long. The problem with the balance between the relative levels of personality vs policy in political debate predate the blogosphere and should really be laid at the door of the mainstream media and party machines.

I don’t want a Tory government. If posting a clip of Cameron looking like an idiot makes this less likely then I will do so, especially when this plays into an established narrative (airbrushed posters etc).

Footage of his personal grooming was quickly a hit on the internet.
Tory officials sought to laugh off the affair.

One said: ‘It was a bad hair day.’

But they are conscious that Mr Cameron must avoid leaving voters with the impression that he is overly concerned by his appearance – a theme that will reinforce criticism that he is a political PR man, especially after his previous allegedly airbrushed appearance on a Tory billboard poster.

http://www.dailymail.co.uk/news/article-1256716/David-Cameron-caught-vain-moment.html