The theme of World Aids Day 2006 was stigma and prejudice against people with HIV and AIDS but unfortunately the small German HIV/AIDS group Regenbogen e.V. were not paying attention in class. Three years down the line they’re running a campaign which, erm, stigmatises sufferers by likening them to Hitler (this video is not safe for work):
Their slick advert, produced by Hamburg advertising agency das comitee, now has mainstream charities running for cover:
Of course there are many HIV organisations that run their own campaigns, however I think the advert is incredibly stigmatising to people living with HIV who already face much stigma and discrimination due to ignorance about the virus. On top of this it fails to provide any kind of actual prevention message (e.g. use a condom) and may deter people to come forward for testing – National AIDS Trust
Nice video, shame about the campaign.*
*Apologies to NTNON
UPDATE: Tweeting with @bryonyvk (check out her blog) reminded PS of this French campaign (more here). In contrast with the German advert, perhaps the scorpion associates more strongly with the virus itself as opposed to HIV carriers?
One Comment
HIV/AIDS is still rampant today and there is no cure for it. we need to practive safe sex all the time because an ounce of prevention is still better than a pound of cure.
2 Trackbacks
New post –> German HIV/AIDS campaign likens sufferers to Adolf Hitler <– from politicalscrapbook.net http://is.gd/2ZVSr
@bryonyvk Blogged! (see the update) http://is.gd/2ZVSr